Now in its second year, Edinburgh Fashion Week (EFW) is making a highly anticipated return to the city next month to inspire Scottish shoppers and style connoisseurs. Hosted from Saturday 5th – Sunday 13th March, the must-attend annual event will showcase the hottest Spring/Summer looks, emerging designers and top retailers from across the city centre.
The launch weekend on the 5th and 6th March will see The Mound transformed into a buzzing, indoor style hub, which will feature a packed schedule of cutting edge catwalk shows, pop up workshops with industry insiders and exclusive exhibits. Shows will incorporate Princes Street and George Street favourites including River Island, Gap, LK Bennett, Jigsaw and John Lewis as well as collaborations from Thistle Street and West End retailers. Postgraduate designers from Edinburgh College of Art will close the launch weekend on Sunday with a creative collective. Show attendees can preview the 2016 collections from over 25 high street heroes and chic boutiques and take advantage of an exclusive EFW discount card to help them re-create their favourite looks.
This year, the event will partner will breast cancer charity Walk the Walk to host a one-of-a-kind Moonwalk show on Saturday 5th March. An array of Scottish celebrities, sports personalities and designers will be involved in the extravaganza which will culminate in an exciting live auction. Other collaborators include iconic Edinburgh blogger Satisfashion and fashion movement Scot Street Style amongst others.
Following the weekend launch, participating retailers will be running exclusive promotions across the city and the event will close with the Edinburgh Charity Fashion Show on Friday 11th & Saturday 12th of March in The Biscuit Factory.
Hosted by Essential Edinburgh, Edinburgh Fashion Week was launched in 2015 to bring families and shoppers into the city centre, to celebrate the capital’s creativity and style.
Roddy Smith, Chief Executive of Essential Edinburgh – the company behind Edinburgh Fashion Week and EdinEvents – said:
“Edinburgh Fashion Week is a wonderful opportunity for diverse city centre fashion retailers to come together and showcase their offerings this Spring. The mix of High Street favourites, chic boutiques and new up and coming design talent will surely offer trends for everyone’s tastes.
“Coming into the beautiful city centre, whether to shop, eat, drink or be entertained is a wonderful experience and our five annual events help to encourage residents and locals to re-discover what they love about Edinburgh. It is no wonder that towards the end of 2015 Edinburgh was voted the top city to live in the UK- jumping 97 places in the rankings since 2013.”
Alan Thomlinson, Store Manager of Jenners/House of Fraser says: “We’re delighted to be involved once again in Edinburgh Fashion Week. There’s a fantastic mix of retailers taking part and we’re really looking forward to showing visitors what Edinburgh has to offer in terms of style. With catwalk shows, pop-up tutorials and week-long promotions, there is something for everyone at this year’s event.”
Sara Morris, Press Assistant at Oliver Bonas says: “Edinburgh Fashion Week provides the perfect platform for passionate, creative independent retailers like our self to showcase their latest collections. The city has such a strong style scene and we can’t wait for the buzz around the capital during the event.”
Retailers taking part include Jenners/House of Fraser, ANTA, John Lewis, Gap, Next, Debenhams, Pretty Green, River Island, French Connection, LK Bennett, Jigsaw, Oliver Bonas, Kakao by K, ALC, Covet, BISCUIT, 21st Century Kilts, Just G Boutique, Marina Rinaldi, Sam Brown Boutique, Odyssey Boutique and Jojo Maman Bebe. Refreshments will be provided by Tigerlily.
Tickets to Edinburgh Fashion Week go on sale today (8th February) on the Essential Edinburgh website www.edinevents.com, with single show and VIP packages available. Prices range from free – £25 and early bird tickets will be available from 8th – 19th February.