Home » Always ‘#LikeAGirl’ Campaign

Always ‘#LikeAGirl’ Campaign


Last week I went to an event on branding in Edinburgh where they played the #LikeAGirl campaign by Always. The advert looks at the evolution of the brand and the cultural shift on how we see periods.

Okay, So this advert was originally released in 2014 but the message is still super power and relevant two years on. I have to say, this is one of the most powerful adverts I have ever seen and after watching it I was near tears.

The advert focuses on how a young girls confidence drops twice as much as a boys does during puberty. Even worse, these young girls will never regain the pre-puberty level of self-esteem.

The Always advert looks at how gender stereotypes can also have a huge impact of girls confidence and self-esteem during puberty. Society constantly dwells on gender differences, sending out the message that leadership, power and strength are traits for males, not women. In the advert they ask a group of young people what its like to do something ‘Like A Girl’ and challange there prospective on it.

To me, the most beautiful part of the advert was when they ask young girls what its like to ‘Run like a girl’ who start running, just as themselves, whereas the boys asked before had ran dramatically waving their hands, flaring their legs and mock flicking their hair.

This powerful advert really made me think about the way woman are still perceived in 2016. Doing something ‘Like a girl’ is deemed an insult, like being feminine or womanly is just not good enough.

So I’m going to continue doing things ‘Like a Girl’ because, guess what, I am one and that does not make me any less of a person.

This blog post is not sponsored by Always. All views and comments are my own. Just wanted to feature as this is a kick-ass advert!




  1. Kirsty
    2nd October 2016 / 10:03 AM

    So refreshing to see an unsponsored post about something like this! Blogging about things you are passionate about

    This advert is also really useful to show in schools as despite how far we have come a lot of old stereotypes still stick.

  2. 2nd October 2016 / 1:59 PM

    Things are slowly changing for better. I think it will take another 10 to 20 years where we will be able to speak about similar level of empowerment for boys and girls. Have a fab day, Iga x http://www.igaberry.com

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